Adconion Acquires KTV Digital Media for New Branded Content Division

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Global ad network Adconion acquired production studio KTV Digital Media today and officially entered the branded entertainment game, driving home the point that product placement in online video is here to stay. Angel investor Ron Conway called it "the next multi-billion dollar industry" at TechCrunch50 in September, and more and more ad networks are getting on board. Check out our previous interviews with Digitas and Ogilvy about their branded content offerings.

Adconion launched its video syndication platform AMG-TV in late September (now called Adconion.TV), and with the addition of KTV Digital Media has formed its own branded content division, RedLever, which will produce original branded content for its clients. In September I interviewed Adconion President of North America Keith Kaplan about the evolution of the company's services.

In the segment, he discusses Adconion.TV and its first syndication partner, Vuguru, the new media studio for Michael Eisner's The Tornante Company. Adconion syndicates Vuguru's show "Back on Topps," a office sports comedy web series created by the Sklar brothers.

--Kelsey Blodget, Associate Producer