Levi's Gay Commercial

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Levi's Tries On Gay Ending to Commercial

By Michael Wilke

August 6, 2007

Seeking to break out of the usu...
Levi's Tries On Gay Ending to Commercial

By Michael Wilke

August 6, 2007

Seeking to break out of the usual, Levi Strauss & Co. has created  a provocative new commercial with two endings -- one with a gay twist.

A man in a sleek apartment tries on a pair of jeans  but struggles to pull them past his ankles, when suddenly a phone booth containing a blond man partially erupts through  the floor. They look at each other with mischievous smiles. Lowering his jeans back down for a moment, he forcefully  pulls his jeans all the way up -- turning his entire apartment into a complete outdoor street scene. The two men  happily walk away together.
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