Starve Your Bin – Recycle for London

http://www.recycleforlondon.com/

Now everyone in London can recycle paper, glass and cans. Visit http://www.recycleforlondon.com for more details

Despite recent reports of a downturn in the market for recycled materials the Mayor is confident that the recycling market will recover. Over 60 per cent of the rubbish we throw away can actually be recycled and yet Londoners on average are recycling 20 per cent of their waste. Now everyone in London can recycle paper, glass and cans at the very least and the message from the Recycle for London campaign is to reassure people and encourage them to recycle more.

Boris Johnson, Mayor of London and Chair of the London Waste and Recycling Board said: 'In London we throw away so much rubbish that could actually be recycled - it is an important resource which is simply being chucked away. I am very excited that the new Recycle for London campaign is using innovative technologies to boost recycling and my message is to starve your bins and recycle, recycle, recycle.‘

For the first time, the Recycle for London campaign will feature in TV adverts, in addition to radio, press and online adverts and bus and Tube posters. The campaign is funded by the London Waste and Recycling Board, which is chaired by the Mayor. The London Waste and Recycling Board has a budget of