SUPER BOWL SPOT FOR QUITPLANSM SERVICES PROMISES AN EXPLOSIVE START FOR THE NEW YEAR.
MINNEAPOLIS—JAN. 23, 2004—Clarity Coverdale Fury, a Minneapolis-based advertising agency, will launch a new TV spot during the Super Bowl for the Minnesota Partnership for Action Against Tobacco (MPAAT)((Now ClearWay)). The spot promotes the QUITPLANSM Helpline and quitplan.com, two of MPAAT’s stop-smoking services available statewide in Minnesota.
The Super Bowl spot entitled “Remote” features a man trying to retrieve his cigarettes from another room by using a remote control truck, but he is outdone as his wife uses a remote control plane to bomb the truck, sending his craving for a cigarette up in smoke.