Is Customer Retention a Key Part of Your Business?

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Published 3 Mar 2009
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Steve Walker discusses the value of customer retention with Brad Linville and Jeff Marr. They discuss ways ...
Steve Walker discusses the value of customer retention with Brad Linville and Jeff Marr. They discuss ways to optimize opportunities with customers and touch on the topics of sole sourcing, misallocation of resources, share of wallet, and innovation.
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