World Wide Rave: the Story Behind a Social Marketing Phenomenon

Tags:
Social Marketing Small Business Strategy Facebook David Meerman
yourBusinessChannel
  • International English
  • Comments: 0
  • Views: 124
  • Added: 12-Mar-09

When social marketing expert David Meerman Scott came to promote his new book, which challenges conventional ideas about digital marketing and internet strategy, he figured he had to do something different. This business TV show explains the background to a book launch that became a social marketing phenomenon.

  1. Categories: People & Stories
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World Wide Rave: the Story Behind a Social Marketing Phenomenon

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