Walker/Fitzgibbon TV/Films - CELSIUS Burn Baby Burn Webisode

Hollywood, CA - Walker/Fitzgibbon TV and Films, in association with Omni Advertising, landed a national commercial campaign entitled 'Burn Baby Burn' for CELSIUS, a brand new calorie-burning drink. Helmed by veteran Director Mo Fitzgibbon and Executive Produced by Robert Walker, the concept and production was such a success that the entire project expanded to include a newly released behind the scenes documentary/webisode to nationally brand the product. Omni Advertising's Creative Director Lori Natarus-Stille tapped the Walker/Fitzgibbon team for their strengths in both comedy and dialogue with an edgy twist to the film.

The duo were deciding between film and HD to shoot the commercial until Michael Pescasio joined the team as their Director of Photography - experienced when it comes to shooting with the RED ONE Camera. Fitzgibbon commented, “It's always tricky filming with new technology because there are learning curves but Michael, a skilled cinematographer with a Lighting Director background, knew how to light for RED ONE and shoot it like it was 35mm.” The storyboard revolved around a situational dark comedy sketch of three women in an elevator. One is drinking a sugar-filled coffee drink - her calories are going up; a second is drinking a diet drink - her calories aren't moving; and the third girl is drinking a Celsius - her calories are going down. The animated graphics are calculating the calories appearing as digital numbers on a scale. All three girls have different weight issues and each girl's character rings true to everyday life battling their weight.

Upon the completion of principal photography, Robert Walker and Post Producer Fernando Viquez immediately imported the RED RAW scenes onto a hard drive and into Final Cut Pro. All footage was color-corrected through the REDCINE transfer utility software. Further enhancement was done on selected scenes once the edit was complete.

Walker and Fitzgibbon said they were blown away by “how amazing the footage looked, and the depth of field of each scene created for really fantastic imagery! We always stand firm on our ideas of evolving with technology and this was totally worth experiencing.”

Walker/Fitzgibbon TV and Films is an innovative and in-demand production company based in California with over 20 years experience of producing and directing national commercials, music videos, television shows, specials, documentaries, and music videos. The company's clients include: NBC Universal, Lifetime HBO, MTV/VH1, CMT, DirecTV, Sony Music, Epic Records, and EMI.

For more information:
www.walkerfitzgibbon.com