United Federal Credit Union Encourages Gen Yers to Sound-Off

Tags:: Ufcu Matter Campaign Gen Y Credit Union Banking Experience Rant Interactive Multivu 37822

Edit Video Details

By: MultiVu
Subscribers: 68
Updated: 22-Dec-09
Videos: 2086

Basic English
Comments: 0
Views: 28
Added: 13-Apr-09

If you're between the ages of 18 and 30 and would like to express your feelings about the financial industry, United Federal Credit Union (UFCU) is empowering you to rant about it. This month, UFCU is launching a new "MATTER" campaign specifically targeting the Generation Y segment and their lack of confidence in the system. While the core of the campaign revolves around its new Web site, www.theantibank.com, set to officially launch on April 15, UFCU will also be targeting college campuses in their markets with a highly interactive guerrilla marketing experience, which will provide a blank canvas for Gen Yers to creatively speak their minds.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/unitedfcu/37822/