Future of Newspapers

Tags:: Newspapers Press Media Print Advertising Marketing Sales Readership Circulation

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By: pdixon
Subscribers: 10
Updated: 18-Apr-09
Videos: 220

International
Comments: 0
Views: 136
Added: 18-Apr-09

http://www.globalchange.com Pressures on newspaper sales in America and Europe compared to huge growth in newspaper circulations in India and some other emerging markets. Impact of online news services and problems monetarising them. Demographic split of newspaper and magazine readers. Impact of online advertising on traditional advertising and marketing budgets. Futurist keynote conference speaker Patrick Dixon at Stein Am Rhein Leadership Summit – questions and answers facilitated by Professor Prabhu Guptara.