Plant and Grow Campbells Tomato Soup in Your Own Backyard

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Updated: 25-Nov-09
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Added: 21-Apr-09

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Camden, N.J., March 19, 2009 – For the first time in its more-than-100-year history, Campbell Soup Company (NYSE:CPB) is making available to the American public specially cultivated seeds used to grow tomatoes for its iconic Campbell’s® Tomato soup. The effort is part of Campbell’s goal to grow more than one billion tomatoes across the country and to support American agriculture. Campbell also is teaming up with the National FFA Organization and Urban Farming Inc., each of which will use the special seeds to help create five community gardens in urban communities.

Through June 21 (or while supplies last), each household that purchases any variety Campbell’s condensed soup and enters the code on the can at HelpGrowYourSoup.com can request a free packet of Campbell’s tomato seeds to plant in their own backyards and windowsills. With each request, Campbell will donate the seeds being used to plant community gardens and achieve the one-billion-tomato goal.