GopherHaul 33 - Landscaping and Lawn Care Business Marketing Forum Show.

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Uploaded on April 29, 2009 by Team Gopher

http://www.gopherforum.com - Where your phone number should appear in your lawn care website.

You would think by the title of this article, the story below would be so simple you didn’t even have to read it but that is certainly not the case. Most lawn care business owners don’t put much time into where their phone number should appear. Just ask yourself where does your phone number appear? One of our forum members had some great information to share in this post at the Gopher Lawn Care Business Forum.

He said You want your phone number PROMINENTLY displayed. You want to make sure you edit your html meta tag description to include your phone number first so your search engine listing will display your lawn care business like this.

http://www.your-lawn-care-business.com - 111-222-3333 Joe’s lawn care blah blah blah blah blah lawn care in Your City blah blah blah blah blah ….

For those that don’t know, I asked him what is the importance of having your phone number in that location? Why is it so important?

He responded by saying Let’s say you lawn care services in Somewhere, Arkansas.

Your would want to make your web TITLE to read Somewhere Arkansas Lawn Care Service

Your DESCRIPTION would be (assuming this is your website name):

http://www.SomewhereLawnCare.com 111-222-3333 Somewhere Arkansas lawn care? We are the lawn service leaders in Somewhere Arkansas. We specialize in landscaping, lawn care, landscape lighting and sprinkler systems in the Somewhere Arkansas area.

The phone number will show up in the link desciption on the search engine (depending on the link.)

Meaning they may not even visit your site first, because they found what they want, a phone number.

The easier you make it to have people contact you, the more contacts you will get.

This is great information and I do hope this gets you thinking on how to alter your lawn care business website to display your phone number and contact information.

Marketing your lawn care business only with lawn care business cards?

Brandon wrote Well these last few weeks I have been completely covered with work. I have picked up several new yard accounts, plus 6 tree removal jobs at about $700 each (average). I have picked up 3 brush clearing jobs. One at $600, one at $1,900, and another at $4,250.

That is great news! Can you give us your advice on how you stay busy? What should other lawn care business owners be doing or thinking about in order to get back on track? Especially if they recently got started?

Brandon replied “Well, Most of my work comes from repeat business and referrals. Most of my new business comes from craigslist. I have never spent any money on advertising, except business cards. I have a theory that once you start paying for advertising, you will need to keep paying to keep the work flow coming, so I’ve tried to avoid it from day one.

I would suggest just putting yourself out there, and never turn down an opportunity to talk about work with someone. I have started up conversations with MANY people about what I do, and the next thing I knew I was giving a bid to them, or someone they knew.

So I guess, talk, talk, talk, and put yourself out there. Let everyone know what you are doing, and don’t be afraid to ask someone if they need something done. A lot of the same things you have been saying on the forum.

If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts, estimate and proposal forms. Download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. Check out my lawn care business blog at http://www.lawnchat.com and my lawn care business forum at http://www.gopherforum.com

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