Mona Elesseily Tailoring Ad Copy - Ad:Tech Sanfranciso 2009

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By: WebProNews
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Updated: 23-Nov-09
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Added: 27-May-09

http://videos.webpronews.com When tailoring ad copy there are several important components that must be considered. With the economy and business budgets changing, it is essential to focus on ad efficiency and conversion. Mona Elesseily explains poor ad performance could be due to bad ad copy as much as any economic factors. Mona goes through some steps she has found to be effective when creating ad copy and given the current marketing environment it's vital that we get the most bang for our marketing dollars...