The Most Expensive Advertisement U Have Ever Seen

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Honda, Ads, Commercials, Domino, Effect, Cars

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Isn't it nice when things just work?

  1. By: 3035054
  2. Categories Wheels & Wings, Cool Commercials
  3. Views 496,305
  4. Added :13-Nov-06
Comments on The Most Expensive Advertisement U Have Ever Seen
Other comments on this video
  • add is true....no CGI

    This Advertisement for the new Honda Accord was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shoot and took 3 months to complete. .....The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope(year 2003)

    By jeet_sg 1163390194
    • OH yeah?! How do you explain the tyres

      ROLLING UP?

      By Maximilius 1163754314
    • Yeap.

      I had the same question.
      What do you expect by Japanese people... They can do EVERYTHING!!!

      By [6{SiC}6] 1164303422
    • He explained it...

      "Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope(year 2003)"

      When you have a bottle with any liquid in it, half full, and turn it upside down fast enough you will actually feel the bottle trying to go up. It's the same principle.

      By Em1n3m 1163788735
    • special anti-gravity wheels

      now available at honda . com z

      By giggedy giggedy gigg 1163807066
    • I didn't figure out the tires going up.

      Thanks, I'll try to use it in some home video.
      I read their press release but still I can't believe there is no CGI at all.

      By GabiA 1163429706
    • huh???

      what is CGI?? what are you guys talking about?? please i need someone to explain it to me!!LOL

      By mayeloru 1165016938
    • One thing to add

      All of the stuff in that video was made out of the parts from the car.

      By Kinkachu 1163704062
    • all very good

      but has anyone figured out, in the part when the window goes down, there's a plank of wood going through it that the rolly thing has to go over?

      By rarra 1163666214
    • 2 bits of wood

      cut up agains the window

      By BirdyDJ 1201870353
    • Hmmm

      Good one but if you look closely theres peices of wood on either side of the window not just one peice.

      By sk8s3y 1163771413
    • realtime?

      then why do the tyres roll uphill

      By dr matt 1163618691
    • their counter-weighted

      if you place a weight at the tip of the tire than when the tire is taped the weight will try to go to the bottom thus moving the tire it is like those momentum clocks as the time changes the weight shifts to climb up a slope and tell the time!

      By jeffenstine 1164080739
    • Isn't it CG not CGI?

      I'm pretty sure that the correct term for Computer graphics was CG. When using CGI as refering to computers, CGI stands for "Common Gateway Interface,". What this means is that they are programs that are commonly run on a server when a web browser invokes them from a web page. This means that the web browser does not need to have any fancy viewers or plugins for the CGI program to run. Some movies are made with CG technology, not CGI. Perhaps those posting are confusing it with GUI (Grafics user interface) Sorry for the tecnobabble but I didn't make it up.
      I especially like the giant mobile made of glass in the clip.

      By mixor 1163873967
    • No, it's CGI, all right.

      In this context, CGi refers to Computer Generated Imagery and is a legitimate term used in the movie industry for some time now. It's great that you know what Common Gateway Interface is and all, but keep up with the times. If you're curious, look it up on Wikipedia or something.

      By Buglicker 1165004721
    • A Nice Ad with NO marketing Brain.

      This kind of Ads will Attract general audience ONLY the first two times. The subsequence times are annoyance..

      By kurland 1163440979
    • bollocks

      its this kind of well thought out ad (its called cog btw) that we need more of

      By giggedy giggedy gigg 1163444635
    • Don't get me wrong, its cool....

      But a perfect display of the grotesque nature of capitalism.

      By benitro 1163489268
    • If Honda claims this is real...

      then I'm suing for a FALSE ADVERTISEMENT! LOLOLOLOLOLOL

      By commentallstar 1163512253
    • stop

      you are embarrasing yourself

      By Kinkachu 1163704142
  • its real, called cog and ive got the rel...

    it shows the full wonderful design and innovative thought that went into making it happen
    theres some good editing together of a lot of takes
    and it reminds me of a similar film i saw about 10 yrs ago
    possibly on u.k. ch4
    set in a warehouse and using just junk
    anyone seen that 1 ???

    By giggedy giggedy gigg 1163444962
    • The Way Things Go

      Congratulations, you're the first person to extract a comment from me in over 3 years of watching vids on MetaCafe! 99.99% of the comments on this site are completely useless and/or ignorant - the contributors should get out more and educate themselves. I won't bother to explain how something like this is accomplished to those who insist that it cannot be done.

      The name of the "similar film" that you're referring to is probably "The Way Things Go" by Peter Fischli and David Weiss. They've been working on Rube Goldberg type "machines" - the commen name for such cause and effect installations - since 1979. Their big work, which is available on DVD, was comprised of junk and set in an old warehouse (as you correctly noted). It was intended as a work of art, which is how I first came across it; at the Mass MoCA in western Massachusetts, USA.

      By michaelrepucci 1163457745
    • Ha ha

      You are correct and the film is “The Way Things Go”. I have it on DVD. When I was in San Francisco Museum of Modern Art, I saw it on a big screen and thought it was really cool because I had to make a Rube Goldberg project myself for my physics class. Instead of being two minutes long like this Honda commercial it was somewhere around a half an hour so I bought it to give me some ideas.

      By masic3000 1197181960
    • many thanks michael

      ill seek it out
      take it easy
      see you again sometime

      By giggedy giggedy gigg 1163870947
    • most of it is....

      but those wheels seem to be rolling up hill? Anyone else suspects some sfx?

      By Striving4reason 1164565533
    • actually,

      what they do is put REALLY HEAVY weights on one side of the tire, and a push on one side and the tire will start to roll up hill.

      By iaintpolish 1164752798
    • ...

      HE HAD TO DO ALL OF THAT JUST TO CLOSE HIS BACK DOOR!!!
      WHAT A WAISTE OF MONEY FOR THOSE THINGS!!!

      By lazi guy 1169998763
  • Not the most expensive. . .

    ...ever seen. But surely one of the biggest room ever seen!

    By pingoo80 1163373471
    • definately

      Not the most expensive... after all, it is HONDA

      By chitownguy 1164137428
  • Learn about the making of this video

    The Mythbusters did a show recently with their own Rube Goldberg machine. It featured a bunch of diet coke and mentos. They said how they have done similar machines for commercials and I incorrectly assumed it was this one. You can find a lot of details on the making of this commercial here http://mojiti.com/kan/1749/2437. Learn while you watch!!

    By liamknuj 1169513295
  • Cool!

    Totally cool man..i thought it was a Toyota Vios

    By lainey yong 1164336506
  • perfect...

    only one word you can say: 'perfect'

    By melancholic 1164288124
  • I did something

    simular with my Ferrari, that was expencive.

    By DJ Rittic 1164156327
  • if you like this

    there's a show in japan that makes this kind of rube goldberg divices, it's called pythagoras switch, you might want to look it up

    By dutchknight 1164134872
  • verry nice

    this is the best ad ive ever seen

    By Zoazi 1164118303
  • Great, this video is nearly 3 years old

    Already been posted. And yes, it is video.

    By KeithQ 1163715159
  • this video is old

    but still cool

    By blahsdfas 1163681373
  • Omg

    briliant

    By Skyde 1163562490
  • I think the words i'm looking for are...

    Rube Goldberg

    By Dayt 66 1163541616
  • .......wat an ad....but

    seriously, is a good ad...but do u think people will really wanna buy that car???
    they might see it as an interesting ad but its not gonna really persuade ppl to buy that car..... rite???

    By mengzz 1163493525
  • For Those of you who don't believe.

    I've seen some comments on people not believing there's any CGI, and those who think it'd be a waste of money for them to do it without CGI when CGI would be so much cheaper...

    Well, As you know, Honda is a japanese company. One of the most popular childrens shows from Japan is a lil show called Pitagora Suicchi. (Pythagorean Switch) The opening, closing and switches between segments involved kinetic art/rube goldberg machines just like this Honda commercial.

    Knowing what I have seen in ads involving children's shows that have been around for a long time,(Sesame Street, for America.) I believe it's safe to say that Pitagora Suicchi inspired this commercial.

    The kinetic art in Pitagora was ALL about using kinetics to do things you wouldn't think were possible. Staying true and not using CGI would be an homage to the show.

    By Jaydo 1163486132
  • This was real

    Ive seen the making of it it is quite an old advert now

    By Yamobe 1163454337
  • nice ad but..

    this Accord is ugly

    By kaiser en asra 1163453605
  • I was wondering what happened

    to my accord... It was stolen and when the police found it, they said it was strung out in a line and in many pieces in the middle of a large vacant appartment. I really want my car back...

    By At Work Doin Nothing 1163452728
  • Inconvenient

    It might work but that doesnt change the fact that im mad as hell when im late and have to wait 10 minutes to get my car off the ramp.

    By barnacleze 1163452436
  • What about the speakers?

    The tires I can buy being weighted, The wood cut in two I can buy, but the speakers under the glass? Those things are moving kinda funny..

    By mcdave71 1163439749
    • youre right

      i think there was a little help from a computer
      the wipers wiggling across the floor seems a bit suspect too
      i think the dvd of the making of cog mentions that they did use a bit of cgi
      dont quote me tho

      By giggedy giggedy gigg 1163445587
  • Good stuff

    I watched this 3 years ago on Honda website. It`s a suprcool ad.

    By Chewbakka 1163427337
  • tires rolling up

    ok on the ramp you put lil pieces of wood or whatever to hold them in place and you put a heavy weight at the top of the wheel ....thus when wheel is tapped the weight in draging the wheel up ...had to think about that one

    By vancruzzr 1201039786
  • Very Clever

    Finally, a video without boobs 5 stars

    By hardman2c 1198982998
  • sweet

    loved alot of time went into that u can tell

    By badboy_ste 1178064852
  • This Can't Be Real

    Although this video is very clever with its intricacies, it is impossible. There is one shot where tires are hitting each other and moving up a ramp. The law of conservation of energy states that energy can't be created or destroyed, and the wheels would have need to create energy to move up the ramp. Wow, paying attention in physics class really does help!

    By GardenWar 1168041524
    • Energy wasn't created or destroyed

      There are weights in the top part of the tires. When they are hit, the tires roll uphill because the weight is trying to move down to Earth.
      I saw it happen on ZOOM (the show for kids on PBS) using coffee cans.

      By RyliFox 1168909599
  • song??

    what's the name of the song???

    By lil_ghost 1167754491
  • Get a life

    This is one of the most well planned, designed and executed of seuquences, if not the only one.

    All those who beleive that there was CGI and any other artificial form of graphic generation, then thay need to really visit 6 grade physics, and this time seriously.

    No matter what the expense (I am sure they can afford this) but hey it was most wonderfully thought and orchestrated.

    Hats off to the team and to Honda for maintaining their patronage for initiative and innovation.

    By AMK69 1165160683
  • absolutely

    fantastic idea, love it!

    By kareena 1164533819
  • wonder

    how many ppl changed their fav car after this

    By kingsolow 1163454800
  • I think any ad..

    featuring Tiger Woods would be the most expensive ad....

    By doctorgary34 1163423360
  • so expensive

    for advertisements, it costs abt $1000 for a minute, so it costs $2000, wahhh!

    By kellynn 1163920397
  • how to watch this movie

    buddies please me!!!! i dont know how to view this movie...... please show me how?
    thz

    By trillion 1163728708
  • Nice!

    Cool ad and hot car! I love sporty wagons!

    By Adventure-Biker 1163556713
  • already seen

    already posted this S**t youre late dude

    By lateg 1163422320
  • expensive advert

    gee for the amount of monet they spent on the ad youd think theyd get it right.
    when the car window goes down theres a peice of wood going through the apparntly closed window???

    By bwen 1163401583
    • Check again

      You will see that the piece of wood is actually split at the window!

      By Chatmaster 1163426994
  • Rigged

    theres no way those wheels rolled up that ramp

    By clucas000 1163385518
    • Thats easy stuff,

      They just put some weights in on top, these make the tires roll when it's un-balanced

      By Drugga 1163435123
  • that accord..

    better be good after wasting 2 mins of my life

    By Ronniedobarca 1163381397
  • "If things just work"...

    no, it's not nice, it's boring...like this advertisement!

    By hayashi 1163395077
69 Comments
 

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