Motorola Unites With Bono, Bobby Shriver And...

MOTOROLA UNITES WITH BONO, BOBBY SHRIVER AND THE GLOBAL FUND TO LAUNCH CAMPAIGN DESIGNED TO HELP FIGHT AIDS IN AFRICA


On October 13th, 2006, Motorola, the exclusive worldwide wireless partner for (Product) Red, announced the availability of the new Red MOTORAZR. Designed specifically to support (Red), an initiative founded by Bono and Bobby Shriver to raise awareness and money for the Global Fund to fight HIV/AIDS in Africa. A contribution will be donated to the fund for each Red MOTORAZR sold in North America. The phones will be available in early November from Sprint and U.S. Cellular.

(Red) was created to engage the private sector in the fight against AIDS in Africa with iconic companies - like Motorola. Brands make a five-year commitment to create unique (Product) Red products and contribute a significant percentage of sales or profits into Global Fund programs that have a special emphasis on women and children affected by AIDS in Africa.

Motorola is also opening Moto (Product) Red Chicago, a store on Chicago’s Michigan Avenue dedicated to showcasing the (Red) story. U.S. Cellular has partnered with Motorola to be the exclusive carrier selling the red MOTORAZR V3m, in the store, located at 666 Michigan Avenue. For more information visit www.motorola.com/red.