First, Do No Harm

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Uploaded on July 16, 2009 by captainsofindustry – Accidents and errors in hospitals are the eighth leading cause of death in the United States, a fact that’s enough to make us ill. In response to this glaring statistic, the Partnership for Patient Safety (P4PS) took on the challenge of catalyzing and cultivating positive change in hospitals’ and doctors’ approaches to patient care. Medical institutions and professionals are notorious for being resistant to change, so Captains needed to create something truly groundbreaking to help drive P4PS’s patient safety initiative.

Captains, Of, Industry, Marketing, Advertising, Partnership, For, Patient, Safety, Medical, Care, Science & Tech
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