Pay Per Click Advertising Tips...

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By: nozmarketing
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Updated: 16-Sep-09
Videos: 114

English
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Added: 21-Jul-09

http://www.AlternativeToMLM.com/?t=mtcafe Tips On Google Adwords

1. Use Keywords In Ad Text
Show the searcher that your ad is relevant. Google will display the keywords in bold in your ad if they are present.

2. Bid High Initially
Google's ad system determines placement by both bid and CTR. To earn a high CTR, you first need to generate some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, the cost per click will lower.

3. Keep Ad Group Keyword List Short
Instead of having a single ad group with a large list of keywords, create many ad groups, each with a sort list. This will help you achieve tip #1.