Joe Sugarman - Direct Response Copywriting in Context Pt. 2

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Uploaded on July 21, 2009 by zerodollarmarketer

Copywriter/consultant Loren Woirhaye shows old Sugarman ads in magazines and explains why it's reading the articles and looking at the other ads (besides the JS&A ads) reveals how the target market for the Sugarman ads were prone to think of themselves

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Sugarman, Advertising, Direct, Response, Copywriter, Copywriting, Js&a, Swipe, Files, Mechanix, How To
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