Joe Sugarman - Direct Response Copywriting in Context Pt. 2

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Published 22 Jul 2009
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Copywriter/consultant Loren Woirhaye shows  old Sugarman ads in magazines and explains why it's reading the...
Copywriter/consultant Loren Woirhaye shows  old Sugarman ads in magazines and explains why it's reading the articles and looking at the other ads (besides the JS&A ads) reveals how the target market for the Sugarman ads were prone to think of themselves
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