"Love Aaj Kal" Promotion

With India being one of the fastest growing mobile and Internet markets, Bollywood movie makers clearly cannot ignore the digital space anymore. Movie makers are constantly exploring the potential of these mediums to reach out to people across different ages, segments and genders. And the same space is also explored by the makers of Love Aaj Kal.

Love Aaj Kal, Illuminati Films and Eros International, have tied up with South Asia's largest digital entertainment company, Hungama Digital Media, to announce the launch of several entertaining services across the three digital platforms- Mobile, Internet and DTH. The services include a 'Love Aaj Kal Game' that can be accessed across the internet and mobile platforms and a 'Love Aaj Kal Social Networking Site Application' that is available across all popular social networking sites. Love Aaj Kalis definitely the most awaited film of the year is presented by Saif Ali Khan and Dinesh Vijan's Illuminati Films, in association with Eros International.

Recently during this promotional event Saif Ali Khan confessed that he doesn’t like missing his personal and professional life. When media asked him about, he not being a part of the three Khans of Bollywood? Saif very diplomatically said, ‘he is the first Khan’! Unbelievable…take a look. Distributed by Tubemogul.