Lincoln Marketing Concept

Leading you on...Driving you down the road.

The purpose of this spec ad is to illustrate the modern designs of Lincoln passenger cars and crossover vehicles, which have their basis in several brilliant concept vehicles.
I wanted to convey a sense of Lincoln's illustrious heritage, and promising future, while avoiding a competition between old vs. new products.
I decided to accomplish this message by integrating images of vintage Lincoln name plates, and concept vehicles which were based on classic cars from the past.
Lincoln vehicles offer an elegant yet understated alternative to other luxury brands, while retaining a distinctly American character.

My choice of music is the song "Big Log" by Robert Plant.
This song (for me) conveys a feeling of the past, while sounding quite modern. It evokes images of the irresistible call of a road less traveled.
An adventure to be shared with your favorite machine.
Leading you on...driving you down the road.

I do not own any of the images or music in this presentation.