Baileys Challenges America To Create Drinkable Desserts

Contest Encourages Trend in Holiday Drinks to
Celebrate Launch of New Baileys Flavors
NEW YORK, N.Y. (November 27, 2006) /PRNewswire/ -- The makers of BAILEYS® Original Irish Cream, the world's number one selling cream liqueur, today launched the Baileys Drinkable Desserts Challenge, a competition that invites amateur and professional mixologists and chefs to create their own smooth, contemporary twists on traditional dessert just in time for the holidays.

Amateurs and professionals can submit recipes to the competition at www.drinkabledesserts.com through December 15, 2006. The site offers participants a list of suggested ingredients and garnishes which can be mixed with a base of Baileys Original Irish Cream or its two new flavors- Baileys Original Irish Cream with a hint of Mint Chocolate and Baileys Original Irish Cream with a hint of Caramel to create a Drinkable Dessert of their own.

"Drinkable Desserts are the latest trend in cocktails and are a great alternative to traditional desserts," said Chef de Cuisine of Gourmet's Cooking Arts Center, Jennifer Day. "The Baileys Drinkable Desserts Challenge encourages people to start with Baileys Original Irish Cream or one of the two new Baileys flavors, and then use their imagination to find new ways to enhance the unique taste of Baileys Irish Cream while serving cocktails responsibly and with style."

On December 18, drinkabledesserts.com will begin featuring recipe submissions from around the country and consumers will be encouraged to vote for their favorites through January 21, 2007.

Following the voting round, a final judging panel including representatives from The Gourmet Cooking Arts Center, the makers of Baileys Irish Cream and mixology experts, will review the top five vote getters in both categories. The Grand Prize winning amateur and professional will have their recipes and images featured in a Baileys advertisement in the April 2007 issue of Gourmet Magazine. Additionally, the top amateur will receive a trip to New York City with a guest for a private cooking class in the Gourmet Cooking Arts Center with Day (where legal).

For more information and official rules for the Baileys Drinkable Desserts Challenge, please visit www.drinkabledesserts.com. Entrants must be 21 years old to participate.