HSBC: Personal Responsibility

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Uploaded on September 11, 2009 by MultiVu

Financial advertising has been a rather predictable beast of late. Banks are clamouring to reassure us that they are safe, strong and, above all, surviving. HSBC's latest TV spots by JWT London offer a different perspective. In these new spots, we go from the celebrity-obsessed arena of the paparazzo to the daily struggle of the fisherman – two worlds which are more alike than you might think.

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HSBC, Personal, Values, Financial, Decisions, Responsibility, Fishermen, Dolphins, Sustainability, People & Stories
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