Latch Slow Motion SP 15

According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly. One way a parent or caregiver can help increase their child’s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle.

The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts. The car seats have lower attachments which fasten into “anchors” in the backseat of the vehicle and an upper strap or “tether” on the car seat which attaches to an upper attachment point in the vehicle.

The PSAs, part of the Ad Council’s longstanding occupant protection education campaign with NHTSA, educate parents and caregivers about what the LATCH system is and the safety benefits it provides for your children. Created pro bono by The Richards Group, the new PSAs are designed to raise awareness among all parents and caregivers, about the importance of securing their child properly in their car seats. Additionally NHTSA and the Ad Council have partnered with Disney on a complementary campaign, including TV and outdoor PSAs, which feature music and favorite characters from Baby Einstein ™, designed to educate a new generation of parents on the LATCH system. The ads direct viewers to www.safercar.gov for more information.