Company unveiled 2010 LEGO Brand Disney "Celebrity" Minifigures and showcased a life-size Buzz Lightyear as part of the four-day celebration
ENFIELD, CT (September 14, 2009) - In honor of the inaugural Disney D23 expo, LEGO Systems Inc. encouraged Disney fans and families to participate in a four-day collaborative build of an 8x15-foot LEGO mural celebrating Walt Disney, iconic characters like Mickey Mouse, Tinker Bell, Goofy and Buzz Lightyear among others. Comprised of more than 150,000 LEGO bricks the mural featured 19 colors and was built by a LEGO Master Model Builder and 4,000 Expo attendees as part of the Disney Consumer Products showcase at the Anaheim Convention Center, September 10-14, 2009.
A time-lapse video captures the progression of the mural build, whose characters were kept a surprise for attendees until the final day of the event. Photography highlights a 5-foot, 2-inch tall Buzz Lightyear made of LEGO bricks, fans in action building, the completed mural, and more. The company also unveiled, for the first time, five LEGO sets based on Disney's Pixar "Toy Story 1" and "Toy Story 2", launching in January 2010, as well as the LEGO minifigures based on Walt Disney Pictures' 2010 feature film release, "Prince of Persia", to be featured in LEGO building sets launching in April 2010.
"As both inventor and innovator, Walt Disney's creativity has inspired generations worldwide. Built brick-by-brick by thousands of children of all ages, this mural is our tribute to his creativity and the lasting impact of the world he created," said Michael McNally, brand relations director, LEGO Systems. "We also showcased a child's image because we believe that children are among the most creative people and their 'CLICK' moments of inspiration on the playroom floor can someday lead to imagination on the scale of the wonderful world of Disney."
LEGO Systems Inc. is the Americas division of the LEGO Group, a privately-held firm based in Billund, Denmark. The LEGO Group is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com
LEGO and the LEGO logo are trademarks of The LEGO Group. (R) 2009 The LEGO Group.
Produced for LEGO