Guerrilla Marketing: Song Airlines Premium Distribution

Added by Attack! Marketing Subscribe 1
Published 23 Sep 2009
206
••• More
Report video
0 0
You have already voted for this video.
Song was looking for an innovative way to raise awareness of route expansion to the West Coast.  Attack! so...
Song was looking for an innovative way to raise awareness of route expansion to the West Coast.  Attack! sourced a plexiglas truck with green shag carpeting, three rows of airline seats, plasma T.V.s, air-conditioning, surround sound and lead-in steps--- all wrapped with the Song logo and sent brand ambassadors out to spread the good word.  Street teams to drive traffic to the truck with trivia contests, prize giveaways of airline tickets!
Categories: Entertainment
Show moreShow less
Report this video as: