Lil' Jon's CRUNK!!! Energy Drink Street Team and Samplers

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Crunk Energy Drink Lil Jon Attack Marketing Wet Sampling Streets Teams
Attack! Marketing
  • United States International
  • Comments: 0
  • Views: 183
  • Added: 27-May-09

Attack!conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store wet sampling demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

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Lil' Jon's CRUNK!!! Energy Drink Street Team and Samplers

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