Beaches on Wheels

Innovative Promotional Campaign Showcases Sun And Sand

An exciting new promotional campaign is rolling through urban cities in an effort to promote the hottest tourist destination for Americans. In an effort to solidify Mexico’s position as the number one winter tourist destination for North Americans, the heated glass "beaches on wheels" displays illustrate Mexico’s popularity as a winter getaway. Imagine an inviting oasis literally rolling through the concrete jungles of urban cities this winter. That’s what this innovative “movement” is doing. Mexico’s turning up the heat as its “beaches on wheels” themed mobile display drives through town. The cutting edge advertising campaign literally showcases what the number one winter destination has to offer.

The heated, glass, “beaches on wheels” features real life sunbathers lounging in the sand surrounded by lush vegetation. In the background, a video reinforcing that which North Americans prove every year: Mexico’s position as a top spot for adventure and ecotourism. To find out more, check out www.visitmexico.com.