To celebrate the launch of Golden Wonder: The Nations Noodle, Cow fitted 300 noodle pots with individual parachutes and dropped them from a vertigo-inducing 150 foot.
The scramble that ensued to get a hold of them wasnt just born out of warm, nostalgic feelings for an old British favourite — one contained £1000.
24 year old Southsea resident Tuan Anh Nguyen was the lucky winner who walked away with the cash, and of course, a Nations Noodle.
You can view the Flickr Set here:
flickr.com/photos/cowagency/sets/7215762 2471758160/
