It’s beginning to look a lot like Christmas! This fall, Big Idea will unwrap its first new holiday DVD title in seven years, Saint Nicholas: A Story of Joyful Giving. The release will be supported by a comprehensive fourth-quarter marketing and promotional campaign targeting both Christian and general markets. Just in time for the holiday gift giving season, Saint Nicholas: A Story of Joyful Giving debuts October 3rd in the CBA through Word Distribution ($14.99 SRP) and October 6th in the general market through Genius Products ($14.93 SRP).
Featuring all-stars Bob the Tomato and Larry the Cucumber, this new seasonal DVD tells the story of Saint Nicholas, the world’s greatest giver, and introduces Nicky the Pepper, the first new VeggieTales character in five years. Bonus features include an original new song by critically acclaimed singer-songwriter Matthew West, “Give This Christmas Away,” performed by West and Grammy Award-winning artist Amy Grant.
“VeggieTales Christmas releases are fan-favorites and Saint Nicholas is sure to become an evergreen title,” said Greg Fritz, SVP of Sales and Marketing at Big Idea. “A national cross-promotion with Operation Christmas Child and extensive radio play of the featured song by Matthew West with Amy Grant will build great awareness of the timely message of giving.”