Metacafe Header Takeover

Advertisers Want Rules of Engagement in Online Video, Digitas

Tags:
Digitas John McCarus Third Act Web Video Ads
Beet.TV
  • By: Beet.TV
  • Subscribers: 4
  • Updated: 25-Nov-09
  • Videos: 554
  • International International
  • Comments: 0
  • Views: 4
  • Added: 29-Oct-09

http://www.beet.tv/2009/10/the-rules-of-engagement-in-online-video.html
In fact, much of the agency-advertiser conversations surrounding online video center on this all-important notion of engagement, but the term itself means different things to different people. John McCarus, VP and group director for brand content at The Third Act, the branded entertainment arm of Digitas, told Beet.TV this in an interview in New York last week at the Beet.TV Online Video Roundtable.
Daisy Whitney, Senior Producer

  1. Categories: News & Events
Comments on

Advertisers Want Rules of Engagement in Online Video, Digitas

0 Comments | Be the first to comment