Custom Video Creative Yields Three Times Click-Through

Tags:: Click-through Rates Michael Mathieu YuMe

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By: Beet.TV
Subscribers: 4
Updated: 03-Dec-09
Videos: 555

International
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Added: 04-Nov-09

http://www.beet.tv/2009/11/custom-video-creative-yields-three-times-clickthrough-yume-says.html
Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York.
Daisy Whitney, Senior Producer