Latest Home Decorating Trend: Hotel Chic

May 2005 (Newstream) -- These days, guests aren't just "borrowing" hotel bathrobes, they're taking entire rooms home with them. The latest trend in home design has consumers purchasing their favorite hotel decor from local department stores.

This trend has resulted in million-dollar business for both hotels and stores alike. Last year alone, the sale of hotel amenities raked in more than $60 million dollars. This year, sales are expected to double.

Items up for sale are the luxurious sheets, duvets, and pillows. But bedding isn't the only hotel room amenity consumers are after - even the beds themselves are in demand. Nordstrom has tapped into the trend by offering the signature Heavenly Bed found in Westin Hotels. It marks the first time a hotel line of bedding is being sold in a national department store.

Travelers can also purchase anything from showerheads and tableware. The appeal is simple: how often does high-end merchandise lend itself to a test run before purchase? Now when guests like what they see, they have a way to bring home the luxury.

For consumers who want to sample swank before it's part of their home's style, this latest hotel-inspired trend is redefining "room service".


Produced for Starwood Hotels & Resorts Worldwide