Interactive Pre-Roll Ads Increase Consumer Engagement by 4X

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Uploaded on December 16, 2009 by Beet.TV

http://www.beet.tv/2009/12/scanscout.html
Interactive pre-roll ads are four times better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network.
Daisy Whitney, Senior Producer

Tags:
ScanScout, Vaseline, Video, Ads, Network, Cool Commercials
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