Interview with David Meerman Scott

Thanks for posting this video. Very enjoyable!

I like David's message about the creation of interesting and valuable material, but I have a different take on his call to "stop doing 'product stuff' and talking about your product."

Rather than going on and on about a company's products, in a sterile, 'product shot/product description' format, I suggest creating material that demonstrates how their products solve the prospects' problems. My kick is on what I call "product simulation marketing," or creating scenarios focused on specific prospect problems that include a simulated product that the prospect can manipulate to 'solve' the problem. I don't know if it is going to inspire a lot of sharing, but it definitely would be valuable to prospects to help them evaluate products through virtual, hands-on usage (and I don't mean just a 360 view around a product).

This is a great. It helps bridge the gap between free and for sale. It answered a question I'd had for a while. thanks