Godrej and Boyce has roped in Bollywood actress Preity Zinta as brand ambassador for the appliances division.Though Preity will promote Godrej's entire appliance range, the major thrust will be on the EON line. Actress Preity Zinta has been roped in to provide youthful essence in line with the new positioning strategy. They are now going to break a new Rs 10-crore campaign with Preity Zinta, which has been created for the refrigerator range.
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