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Published 5 Feb 2010
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Research has shown a major difference in conversion and return on investment between companies that test th...
Research has shown a major difference in conversion and return on investment between companies that test their online communications and those who don’t.

So why doesn’t every online business have a regular testing program?

The fact is that many businesses and marketers are confused about where to begin, and how. Some that do test don’t do it often enough, or are not sure how to interpret the results.
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