As the world gears up for 3D, the fashion elite are joining in. Burberry will launch a new collection at London Fashion Week in 3D. The autumn/winter 2010/2011 collection from the £1.2 billion British fashion brand will be streamed live from London. The people watching the 3D event will be wearing 3D glasses to enjoy the 3D effect of the screening.
And guess who's behind the image transmission? Yes, Sky 3D, the very people who brought you Arsenal v Manchester United in 3D which we live blogged on a week or two ago.
You have to hand it to Sky, they are marketing 3D in such a way as to gather an endless stream of press headlines and column inches!