Centocor Rolls Out the Red Carpet For Patients With the Document

Disease Awareness Makes Its Way to the Big Screen in
First of Its Kind Documentary

Centocor, is proud to announce the world premiere of INNERSTATE, a first of its kind documentary providing insight into the inner states of three everyday adults facing chronic, life altering inflammatory diseases. As they confront daily challenges and life's experiences, they tell the emotional stories of their journeys toward living normal lives in a film that is sure to touch the hearts of all viewers, including the millions of Americans who suffer from these conditions. The premiere will take place on Wednesday, February 21, 2007 at the Directors Guild of America Theatre in New York.

INNERSTATE traces the paths of three different people, as they transcend their diseases to find happiness, while learning the meaning of inner strength, said film director Chris Valentino. It is a film about building hope, and it speaks to anyone who has ever been confronted with a seemingly impossible challenge.

INNERSTATE follows the lives of Jason, a restaurant manager living with psoriasis; Ray, a racecar driver and NASCAR hopeful sidetracked by Crohn's disease; and Janie, an aspiring country music artist living with rheumatoid arthritis RA. Viewers will journey with Jason, Ray and Janie to experience their physical and emotional struggles, their different treatment paths and the impact their conditions have had on those who love them. By artfully striking a balance between entertainment and education, the film paints an intimate portrait of their lives and provides powerful inspiration to anyone, especially those whose lives have been touched by chronic illness.

This film is the first opportunity of its kind for patients, physicians and the general public to get a intimate look at the human story behind these conditions, said Dr. Alan Menter, Baylor Research Institute, Dallas, and Jason's dermatologist for more than 25 years. I feel strongly that INNERSTATE will help others diagnosed with similar diseases of the immune system realize that they are not alone and that people just like them have overcome significant challenges and are now living productive lives.

INNERSTATE aims to elevate the voices, stories and successes of patients, as well as to broaden awareness of immune related diseases. In partnership with New York's premier production company Creative Group, Inc. and with support from national and local patient advocacy groups, Centocor is bringing this initiative to the millions of people, and their families, affected by diseases of the immune system.

The INNERSTATE campaign will feature an interactive component, MyINNERSTATE website, and multiple screening events for the general public in major cities across the country throughout 2007. Following the screenings, patients will have the opportunity to participate in a discussion with local physician experts and support groups, as well as patients featured in the film.

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4. Added :21-May-07
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