By: Metacafe Affiliate U
By Wand Agency
What You Can Do
Bottled water is a problem in itself, but it is also a sign of a much larger problem – too much needless consumption, too much unnecessary waste, and too much advertising to convince us we will be happier or better off if we just had a new (insert any consumer good here.)
The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.
Our production partners on the bottled water film include five leading sustainability groups: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute.
Find out more http://storyofbottledwater.org