Mosio Text-to-Screen Guerrilla Marketing Strategy

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Uploaded on March 22, 2010 by Attack! Marketing

Attack! teamed up with Mosio, mobile text messaging software & solutions agency, to pull off a text messaging stunt in downtown Los Angeles. Watch as Paris Hilton, Mayor Antonio Villaraigossa and Kobe Bryant banter at each other. All dialogue was created by LA pedestrians and commuters solely through text message interaction.

Tags:
Attack!, Mosio, Text Messaging, Guerrilla Marketing, Guerrilla Marketing Strategy, Los Angeles, Mobile Marketing, Paris Hilton, Mayor Antonio Villaraigossa, Kobe Bryant, Science & Tech
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