Like No Other

Tags:: Ads Commercials Sony Superballs Bouncing Balls Balls Bravia

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emila5001
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Updated: 09-Sep-08
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International
Comments: 47
Views: 69,865
Added: 03-Dec-05

Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the Sony BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing. More»

Categories: Cool Commercials
Avail. translations: English Hebrew

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Like No Other

47 Comments | Add Comment

HellaCool
Even though it's a great video, not so much credit for the Director and Producers as this has been done before, on the same street only a block further up: Does anyone remember Dave Letterman rolling basketballs, watermelons and other objects down Filbert St about 7-8 years ago? Besides, when was the last time you saw a frog on Russian Hill?

By MotheMagnificent 1134082235 Reply Spam [+1] Moderate Up Moderate Down Remove ~~529180~~
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- Just pause
  This is the thing that makes me take pause. A deep pause. I listened tonight to someone very dear to me whose heart was breaking - not just cracking but breaking like a plaster wall after 17 years of weather and wind. My point: she is and she will have a terrible time of it-and it is my warmest hope that everything falls down as it should. OK, actually my point: I gave her this web address to make her feel more real - connected -pure; like the bag in the bag floating on the wind in American Beauty.
  
  Both it and this video have reminded to stop. To stop and listen. To stop and listen for the static, the things we never notice but have the most meaning; the artifacts giving proof to why we are all here.
  
  You are welcome to submit your comments about why technically this vid doesn't work, why the frog doesn't get squished by the superballs, why everything looks too digitized. Go ahead and speculate-that is what reasonable people do. The same people also have the capability to turn down the electric knifes, and to let everything just be what it is. A pure and rare beauty.
  By mermosa 1134111070 Reply Spam [+5] Moderate Up Moderate Down Remove ~~529669~~
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- Wow
  What a beautilful film - It's so simple - but so incredibly beautiful.
  By honey-link-us 1155419891 Reply Spam [+1] Moderate Up Moderate Down Remove ~~2175236~~
- 2
- Mermosa
  I like you.
  By coho 1137025126 Reply Spam [+0] Moderate Up Moderate Down Remove ~~530861~~
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- awww
  shucks.
  By mermosa 1137117964 Reply Spam [+0] Moderate Up Moderate Down Remove ~~529669~~
- 3
nice
Good job,looks real kewl,I wonder how much it cost to produce for T.V.
Most def. 2 thumbs up!!
By SouperDave 1133925813 Reply Spam [+1] Moderate Up Moderate Down Remove ~~502933~~
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soundtrack
does someone know titlle the soundtrack of this clip ???? it's fantastic clip I love it
By glowa_slough 1166742680 Reply Spam [+0] Moderate Up Moderate Down Remove ~~3758407~~
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I'll like to repeat..
"but that's
exactly what Danish director Nicolai Fuglsig" He's danish.. im danish.. im so so proud of my country..
By bartfan 1160326121 Reply Spam [+0] Moderate Up Moderate Down Remove ~~2043110~~
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derwoody one
the ant revolt was squished!!
By derwoody one 1142352921 Reply Spam [+0] Moderate Up Moderate Down Remove ~~318520~~
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Nicely done
I don't understand why peoplewant to complian about things like this. It was a very nice video to watch and I agree the music was cool. I will buy the album.
By Boyo 1140388419 Reply Spam [+0] Moderate Up Moderate Down Remove ~~523865~~
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who cleaned up?
did you see the drive way at 1min 30 secs? is there even a point in having a garage?
By r1ccardo 1135844579 Reply Spam [+0] Moderate Up Moderate Down Remove ~~562232~~
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Superballs
That was more like 25 million superballs....
By Porcupine75 1135575492 Reply Spam [+0] Moderate Up Moderate Down Remove ~~524813~~
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c est comme sony
c est merveilleux bravo SONY
By helice 1134905086 Reply Spam [+0] Moderate Up Moderate Down Remove ~~403761~~
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The song is
Heartbeats by Jose Gonzalez; great album, bought it this week ; )
By fatfrankIII 1134836403 Reply Spam [+0] Moderate Up Moderate Down Remove ~~548732~~
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- Actually
  the original version of the song is by a band called The Knife, Jose only covered it. But both version are good, allthough very different. Check out the original.
  By Natas77 1143931105 Reply Spam [+1] Moderate Up Moderate Down Remove ~~714223~~
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the song??
does anyone know the name of the song that is used in this commercial ..?(A)
By thelma 1134831003 Reply Spam [+0] Moderate Up Moderate Down Remove ~~393630~~
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great
This movie is also in polish tv. I like very much a moment wuth frog :)
By PolishGirl 1133722739 Reply Spam [+0] Moderate Up Moderate Down Remove ~~512737~~
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heh creative but...
It is a very creative film and I like where the filming concentrated on certain balls for a period of time, n that frog was awesome but yeah I felt bad for it lol The dog was sooo cute! I do however shutter somewhat at the thought, I hope no animals choked on a ball in the following time after filming... They better have cleaned them up!
By SCEC 1133622497 Reply Spam [+0] Moderate Up Moderate Down Remove ~~518721~~
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Great!
This Ad is in germany too.
I like it a lot.
As Im on a Movie Academy, I realy have to say that the Director made a great Job.
By Christoph 1133615536 Reply Spam [+0] Moderate Up Moderate Down Remove ~~518522~~
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Oh god!
Chill out! Do you really think the city payed for this??
Yeah.. Im sure San Fransisco would be happy to pay for Sony`s ads... Idiot!Wonderful ad and a great idea!
Keep up the good work Nicolai!
By drall 1133594124 Reply Spam [+0] Moderate Up Moderate Down Remove ~~518088~~
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ITS RAINING BALLS HALELUJA
lol
thats a good tv, uses HDMI< high defintition ...bla blala
By 7amo0d 1133592954 Reply Spam [+0] Moderate Up Moderate Down Remove ~~484093~~
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They did use real balls...
I live a block from the street they used (Filbert Street). They shut the neighborhood down for a few blocks to do this (last summer), so no people. The security folks gave my daughter a couple of the balls.
By localguy 1133588806 Reply Spam [+0] Moderate Up Moderate Down Remove ~~518006~~
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- =D
  which balls, were they in the film? can u watch through and said
  aaaand ...
  iiiitsss ...
  THAT one
  
  hehe
  
  i can imagine those balls could gather a bit of spead, lots of broken windows?
  By KX36 1133735819 Reply Spam [+0] Moderate Up Moderate Down Remove ~~516737~~
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different
that was certainly different, not didn't think it would be advertising a tv
By DistantHunter 1132789952 Reply Spam [+0] Moderate Up Moderate Down Remove ~~404591~~
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dog
I really liked the dog that was up on the ledge watching them all go down the hill. He probably couldn't choose which one to chase!!!
By Puck90a 1132621196 Reply Spam [+0] Moderate Up Moderate Down Remove ~~477470~~
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Song
Artist: Jose Gonzalez
Song: Veneer
By dochead 1132619057 Reply Spam [+0] Moderate Up Moderate Down Remove ~~493980~~
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- YOUR AN IDIOT !
  It's not Veneer dipshit ! If your trying to help people out with finding the music they want. At least give m the right song. If you don't know wtf you're talking bout. Then just don't talk at all !!!!
  By shadow713 1143898120 Reply Spam [+0] Moderate Up Moderate Down Remove ~~589842~~
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music
i really liked the song they used on this advert, if anyone knows what the song is called, or even the band who did it, i'd like to know. Thanks

e mail travisrees@ hotmail.com
By PearDrops 1132576461 Reply Spam [+0] Moderate Up Moderate Down Remove ~~489665~~
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Wow
I *adore* this video! Kudos to the director and Sony for pulling this off.
By Gibbeon 1132572535 Reply Spam [+0] Moderate Up Moderate Down Remove ~~432512~~
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WaaaHooo
That looks like fun.
By Tank Murphy 1132542852 Reply Spam [+0] Moderate Up Moderate Down Remove ~~396060~~
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Different
Wonder who paid for the clean - up and damage. Where are all the people?
By Scooter Trash 1132497581 Reply Spam [+0] Moderate Up Moderate Down Remove ~~443002~~
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- Sony paid
  Sony paid for the clean up and all the people were notified and cleared out of the area.
  By lol098 1167808586 Reply Spam [+0] Moderate Up Moderate Down Remove ~~3890605~~
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OK, who picked up all the balls after th...
I was just wondering IF they really used real balls, who cleaned up the mess?
By Omari 1132397201 Reply Spam [+0] Moderate Up Moderate Down Remove ~~458559~~
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Wow.... So colorfulllll
Mind blowing , awesome imagination and superb creativity.
Thumbs up!!!
By Cherrypie 1132320410 Reply Spam [+0] Moderate Up Moderate Down Remove ~~388838~~
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I love San Francisco.
I want to live there one day.
By Elisha Cuthbert 1132289300 Reply Spam [+0] Moderate Up Moderate Down Remove ~~404700~~
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kool vid
like the effect of no digital effect
By Arctic Devil 1132252653 Reply Spam [+0] Moderate Up Moderate Down Remove ~~477391~~
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very inventive,
frog was cute too.
By mooncat56 1132243712 Reply Spam [+0] Moderate Up Moderate Down Remove ~~334603~~
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- Croaked?
  I liked the frog too I hope he didn't get squished by any of those balls!
  By karikatzie 1133566678 Reply Spam [+0] Moderate Up Moderate Down Remove ~~457169~~
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?
it`s not real...
By chris-porsche 1139344600 Reply Spam [-1] Moderate Up Moderate Down Remove ~~534571~~
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- !
  umm... yeah it is.
  By lol098 1167808764 Reply Spam [+0] Moderate Up Moderate Down Remove ~~3890605~~
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What
is this even real?

Dosn' t look like it to me
By Jono_36 1134641753 Reply Spam [-1] Moderate Up Moderate Down Remove ~~519997~~
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colour
Very colorful, but who cleaned up afterwards??
By redfoxII 1133654872 Reply Spam [-1] Moderate Up Moderate Down Remove ~~508049~~
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- Why keep asking this question?
  Why do people keep asking about who cleaned up the balls afterwards?? THEY probably did....they probably have people they hired to help them clean up, and maybe the neighborhood clean up a bit around their porches and such. Why is this such a big deal?
  By hoop 1133815661 Reply Spam [+1] Moderate Up Moderate Down Remove ~~523047~~
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What the hell??
I heard that they really did drop a quarter of a million rubber balls downs the hills in a neighborhood in SanFran. My question is this: Why the hell could they not do this through computer graphics (CG). Hec, a good portion of the shots look like CG anyways. Many of the shots looked fake anyways!!!
Why tie up the neighborhood and tie up traffic ?? Just do it with CG......
By goonyboyie 1133596277 Reply Spam [-2] Moderate Up Moderate Down Remove ~~518111~~
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interesting choice
although it was very different and I have never seen anything like it....that really is a waste of time and effort and bouncy rubber balls. This is thinking TOO big for something not so big. His big thinking would do better for the need of the world.
By msmaryx 1133595435 Reply Spam [-2] Moderate Up Moderate Down Remove ~~507081~~
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- thinking too big like what?
  business, banking, wall street "x" job? I thought you watched tv, movies, read books or listened to music too. Or do you live only off money and technology.
  
  By hectzee 1170048163 Reply Spam [+0] Moderate Up Moderate Down Remove ~~4192376~~
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- I agree!!!!
  Think of all the bad things you could change in the world with 250,000 super balls!
  By Squonk 1172972812 Reply Spam [-1] Moderate Up Moderate Down Remove ~~3098774~~
- 1