By Bad Seed
By B4D B0YZ 420
By Angel Decoy
With Stat-of-the-Art, "Green" Facility, Sabra and Co-owners Strauss Group and PepsiCo, Signal Readiness for Strong Growth in Refrigerated Dips and Spreads
Colonial Heights, VA (May 26, 2010) - In a celebratory ceremony attended by the Governor of Virginia, the Honorable Bob McDonnell, Indra Nooyi, chairman and chief executive officer of PepsiCo and Ofra Strauss, chairperson of Strauss Group, Sabra Dipping Company (www.sabra.com) officially opened its new manufacturing plant in Colonial Heights, Virginia.
Sabra is a market leader in the category of refrigerated dips and spreads and the maker of the country's best selling hummus. The facility immediately more than doubles Sabra's manufacturing capacity, while minimizing its impact on the environment. In fact, it is expected to qualify as one of the only food-processing factories to achieve Silver certification under the U.S. Green Building Council's LEED (Leadership in Energy and Environmental Design) certification program.
"We are thrilled to celebrate this incredible milestone in Sabra's history with our partners and our new neighbors," said Ronen Zohar, chief executive officer of Sabra Dipping Company. "Americans are moving towards broadening culinary horizons and increasing experiences with a variety of foods and we are proud that Sabra's fresh dips and spreads have played such a significant role in this eating revolution. Our Virginia manufacturing plant takes Sabra to a new level in terms of innovation and production capabilities and we look forward to continuing to inspire a consumer base eager for a variety of healthy and delicious fresh food choices."
Sabra, which leads the hummus category in sales, first broke ground on the plant in January 2009. The new facility will create approximately 260 jobs in Chesterfield County once it is fully operational. Sabra worked with experts in the areas of sustainability and manufacturing to identify the best practices. In several areas, Sabra's team developed customized solutions to ensure the integrity of product, kitchen-fresh feel and to enable capabilities for anticipated growth.