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Just think of the different ways you can monitize this traffic. Clickbank, CPA offers, Amazon, Ebay, perfect landing pages for PPC, adsense, sell ad space to sites like buysell.com, etc.
My favorite is setting up local business sites, driving traffic to them and then contacting local business owners and offering them an ad placement on my site (recurring monthly income) Or selling them the site, especially local businesses that are paying big money to Google for PPC.
Their are so many ways to monitize traffic. Just get in front of the traffic (what people are looking for) and you will make money online.