IJumpTV 89: 2degrees Builds Community Without a Product

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Uploaded on June 21, 2010 by audaciousgloop

(more info: http://ijump.co.nz/ ) How do you build an online community around your brand when there's no product? That was the challenge 2Degrees mobile faced. Briony Hilless from 2degrees tells us how it happened.

Tags:
2degrees, Mobile, Social, Media, Branding, Community, Briony, Hilless, Ijump, #sy, People & Stories
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