Czech Dream (Hypermarket Hoax) [13+]

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Czech Dream Hypermarket Fake Documentaries Hoax Ads Blood Happening Fighting Combat Box Porn
VIKLUB
  • By: VIKLUB
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  • Updated: 24-Jul-07
  • Videos: 3
  • International Czech
  • Comments: 2
  • Views: 4,120
  • Added: 07-Apr-07

CZECH DREAM, a documentary-comedy, had an impact on the real lives of many Czech people. On the last day of May 2003, thousands of people gathered on a field in a Prague quarter called Letnany because an advertising campaign for a hypermarket promised them unbelievably low prices. However, the crowd merely found itself standing in front of a linen facade, not a real hypermarket. This "friendly hoax" was a part of the project of two film students, Vit Klusak and Filip Remunda. These two filmmakers had ordered a leading advertising company to coordinate a promotional campaign for a nonexistent product: a hypermarket. Their goal was to document how a credible advertising campaign can be effective even if its product is not based on reality. This funny and alarming movie takes a close look at advertising professionals, film directors, psychologists, analysts, Czech celebrities, hypermarket directors, and consumers in the context of the tempting world of consumption that most of us are captured by everyday.

  1. Categories: People & Stories
  2. Related Link: Hypermarket Film Ltd.
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Czech Dream (Hypermarket Hoax)

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