I Hate Luv Storys is forthcoming 2010 romantic comedy movie directed by debutante Punit Malhotra and produced by Karan Johar's Dharma Productions and Ronnie Screwvala's UTV Motion Pictures.. It stars Imran Khan, Sonam Kapoor, Sameer Dattani, Aamir Ali - Special Appearance, Samir Soni, Om Puri, Kavin Dave, Khushboo Shroff, Bruna Abdullah, Pooja Ghai, Ketki Dave, Anju Mahendru, Shirish Sharma.
I hate luv storys is the maxim Jay lives by. But as an assistant director to Veer, the most famous romantic filmmaker of Indian Film Industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film… Simran, with whom he shares the strangest first encounter!
Simran loves luv storys; So much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj, she lives a blissful, dreamy life; One that is rudely interrupted by Jay’s cynicism.
The turmoil’s of Jay and Simran’s life, is ironically interweaved with the Luv Story that they are working on…. But will Jay and Simran ever find their own Love Story.