Citibank Introduces Citi Mobile: A Unique Full Featured, Highly

CITIBANK INTRODUCES CITI MOBILE: A UNIQUE FULL FEATURED, HIGHLY SECURE SERVICE THAT BRINGS BANKING TO THE PALM OF YOUR HAND: ANYTIME, ANYWHERE

Citi MobileSM Technology Makes Everyday Banking on Your Cell Phone Effortless

A push of a button on your cell phone is all it takes to check your balance, pay bills, transfer funds, find an ATM and more. Today, Citibank, the leader in banking innovation introduces Citi MobileSM the first mobile banking application from a major U.S. bank that can be quickly downloaded onto cell phones, making mobile banking for Citibank clients as fast and effortless as banking online.

Citi Mobile represents the next generation of technology that delivers a new level of service to our clients. said Charles Prince, Chairman and CEO, Citigroup Inc., Providing on the go banking through mobile phones that comes with all the protection our clients have become accustomed to represents a natural evolution for us.

Citi Mobile combines the consumer need for convenient, on the go banking with advanced mobile technology that is compatible with more than 100 popular mobile devices, across major U.S. wireless carriers.

Citibank prides itself on being at the forefront of technology and innovation and on providing a superior client experience, said Maura Markus, President, Citibank North America. Citi Mobile is an example of our commitment to providing our clients even more choices and convenience for their everyday banking, wherever they may be. For our clients, its like having Citibank Online in the palm of their hand.

Consumers can also rest easy that their personal information is safe. Citi Mobile transactions are secure with 128 bit encryption, the same technology thats used at Citibank.com. In addition, absolutely no personal information is stored on the phone and if a cell phone is lost or stolen, Citi Mobile can be deactivated instantly. For added security Citi Mobile only permits access to accounts from the phone that is registered with the service, and via a clients 6 digit access code.

Citi Mobile is scheduled to launch in California this week and by mid year, all Citibank clients will be able to enroll in the service. Later this year, a Spanish language version of Citi Mobile will be released.

At launch, Citi Mobile clients will be able to sign up online and in the near future via Citibank branches and by phone. Once enrolled, one click is all it takes to download Citi Mobile a small application that takes just a minute or two to install. Once installed, clients simply select the Citi icon on their phone to access their accounts.