Targeting an Audience : IStrategy Berlin 2010

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Uploaded on November 24, 2010 by MeetTheBoss.tv

A clip from a workshop at iStrategy Berlin 2010 about current state of behavioural/audience targeting around the world. It also includes debate around the current challenges/limitations of behavioural/audience targeting (such as lack of or quality of data, vagrancies of different providers, common language etc) and look to the future development and potential of audience targeting.

Leader: Stuart Colman – MD European Operations, AudienceScience

Tags:
Target, Audience, Istrategy, Berlin 2010, Stuart Coleman, Audiencescience, Operations, Social Media, Social Marketing
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