Targeting an Audience : IStrategy Berlin 2010

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A clip from a workshop at iStrategy Berlin 2010 about current state of behavioural/audience targeting aroun...
A clip from a workshop at iStrategy Berlin 2010 about current state of behavioural/audience targeting around the world. It also includes debate around the current challenges/limitations of behavioural/audience targeting (such as lack of or quality of data, vagrancies of different providers, common language etc) and look to the future development and potential of audience targeting. Leader: Stuart Colman – MD European Operations, AudienceScience
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