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Michaels Reinvents Paper Crafting Department

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Crafts Martha Stewart Hannah Milman Michaels Stores Int. Paper-Crafting Multivu 27533
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  • Updated: 26-Nov-09
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  • Added: 21-May-07

Debuts Exclusive Martha Stewart Crafts Line Among 4,000 New Products

Michaels Stores, Inc., the largest specialty retailer of arts and crafts, today unveiled more than 4,000 new paper-crafting products including an exclusive line of Martha Stewart Crafts items in over 900 locations in the United States and Canada. The expansion of the department capitalizes on the growing $30 billion national craft industry.

Michaels' innovative product assortment, customized service and educational classes inspire customers from the novice to the most experienced. The company offers more than 40,000 products throughout its stores, including apparel crafts, bakeware, beading and jewelry making, fine art, floral, framing, general crafts, home decor, kid's crafts, paper crafts, seasonal crafts, wedding, and yarn and needle crafts.

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Michaels Reinvents Paper Crafting Department

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