New Sunkist Soda Campaign To Feature "Good Vibrations" Remake By

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Updated: 30-Dec-09
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Chart-Topping Group Introduces a Whole New Generation to Beach Boys Classic

Sunkist Soda, the number one orange soda brand, has teamed up with number one hit making band, Gym Class Heroes, to remake the Beach Boys' "Good Vibrations" for a TV ad campaign, online promotion and "One Tree Hill" integration designed to reach a whole new generation with the original fun-in-the-sun anthem.

"Sunkist Soda has had great vibes from 'Good Vibrations' since the brand was first introduced in 1978 with the classic Beach Boys song," said Tony Jacobs, vice president of brand marketing for Sunkist Soda. "By remaking the song with the Gym Class Heroes' beats, we're continuing to link an American music classic to Sunkist the classic orange soda for a new generation."