The Advertising Council and Aicpa Launch New Psa to Encourage 25

The Advertising Council, in partnership with the American Institute of Certified Public Accountants (AICPA), announced today the release of a new public service advertisement (PSA) designed to teach Americans between the ages of 25 and 34 how to take control of their finances and make saving a part of their lifestyle.

Alarming evidence reported in a study* conducted by Harris Interactive and commissioned by AICPA, further shows the need for the financial literacy campaign. The research concludes that Americans, especially young adult Americans (ages 18-34), need to become better prepared for their current and future financial needs. According to the study, more than a third (38%) of young adult Americans are putting off life decisions such as buying a home, paying for medical insurance, continuing higher education, and even delaying marriage for financial reasons. More than half (54%) believe they can't afford to buy a home. One-quarter (25%) are considering a second or part-time job to cover current expenses.